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Optimizely Developer Newsletter - November 2017

davidisquick 11-14-17

Optimizely Developer Newsletter - November 2017

[ Edited ]

This month’s edition is packed with exciting product announcements from Opticon 2017. Over 1000 people joined us at the event in Las Vegas to learn more about experimentation and share ideas for best practices. We also hosted our first ever Opticon Developer Night.

Finally, we reveal the the winners of Optimizely’s I/Own It scholarship for underrepresented minorities in tech.  

Product News

Introducing Feature Management in Full Stack: Launch new features with confidence

Implement feature flags for safer launches, gradually roll out new features, and experiment and iterate on the fly with variables.


Introducing Support for Dynamic Websites

The industry’s first out-of-the-box solution for experimenting with dynamic content and Single Page Applications.


Accelerating Experimentation through Machine Learning

Stats Accelerator enables companies to accelerate experimentation and reach statistical significance up to 300% faster with intelligent traffic optimization.


Introducing Optimizely Program Management

Program Management helps companies scale their experimentation programs across their entire organization, including new tools for ideation, collaboration, reporting and oversight.

Best Practices

Embracing a Testing Culture

Emily Dresner, the CTO of Upside Travel shares how their engineering team balances shipping code out quickly while ensuring that new releases don’t break things or tank performance.


Keeping Developers Happy and Velocity High

Learn how to ship products faster by “shifting lift” and moving the QA and testing process earlier into your product development process. Brian Lucas, Senior Staff Engineer at Optimizely shares lessons for how engineering teams can increase developer productivity.


Top 5 Lessons from Developer Night

At Opticon ’17, we hosted our first ever Developer Night.  Over 100 developers, product managers, and analysts showed up for a great evening of tacos, drinks, and lightning talks. We share the top five lessons from Developer Night.

Community Showcase

Announcing the 2017 I/Own It Sponsorship Winners

We’re excited to announce the winners of Optimizely’s I/Own It Sponsorship, which enables underrepresented minorities in tech to win a free scholarship to Hack Reactor and a paid internship at Optimizely.

Upcoming Events

SF Experimentation Meetup - San Francisco, Nov 14, 2017

Learn from product managers, engineers, and data scientists from Netflix, Strava,, and Optimizely about the challenges they've faced in building a culture of experimentation and how they're continuing to push the envelope.


AWS Re:invent - Las Vegas, Nov 27 - Dec 1, 2017

It’s the largest global conference for cloud computing and we’ll be there!

Do you want to be featured on Optimizely's blog? Do you have a cool code sample to share? Get in touch! Reach out at @optimizely.