Optimizely Developer Newsletter - October 2017
This month, we’re helping product teams evaluate when it makes sense to build or buy their experimentation solution. We’re also highlighting new measurement and performance capabilities, showing off how to integrate Optimizely with a Facebook Messenger bot, and demonstrating the power of the REST API.
We’ve added new measurement capabilities to Optimizely X: more flexible metrics, Metrics Builder, a rebuilt Data Export, Event API and features like export to CSV.
Build vs. Buy: Implementing the Right Experimentation Solution
Deciding whether to build your own testing framework, integrate an open source solution or purchase an existing platform can be a tough decision. Find out the key considerations when deciding whether or build vs buy in this whitepaper.
Learn how Optimizely’s REST API can help automate your experiment workflows, provide finer-grained control over your experiments, and integrate more deeply into your stack.
The rise of chatbots provides exciting possibilities for new ways to communicate with customers, but there are many hurdles to creating a successful chatbot, most notably insight into the optimal experience. Experimentation offers a powerful opportunity to determine the most compelling user experience for messaging bots. Check out an example of how to build a bot for Facebook Messenger using Node.JS and Optimizely X Full Stack to test different responses.
Get the source code for our demo Facebook Messenger bot that uses Optimizely’s Node.JS SDK to experiment with multiple types of responses.
We built an Extension to replace background images as soon as Optimizely loads so as to prevent any chance of flickering using CSS important tags.
Tips and Tricks
Running experiments at scale means that you have to watch out for interaction effects between multiple experiments. Mutually exclusive experiments are easy to set up in Optimizely X Web Experimentation and Personalization either in the visual editor or using the REST API. You can also set up mutually exclusive experiments for Full Stack projects.
Opticon 2017 - Las Vegas, October 17-19, 2017
As part of the developer experience at Opticon, we'll be hosting our first ever Developer Night on October 17th with a series of lightning talks from Optimizely engineers. During the conference, we’ll have several full-length sessions to help developers take their experimentation game to the next level.
NYC Developer Meetup w/ Blue Apron - New York City, November 7, 2017
Join us in New York for a fireside chat on experimentation with John Cline, Engineering Manager at Blue Apron.
AWS Re:invent - Las Vegas, Nov 27 - Dec 1, 2017
It’s the largest global conference for cloud computing and we’ll be there!