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Optimizely and Exact Target

ben 08-26-14

Optimizely and Exact Target

Hello,

Anyone know if Optimizely and Exact Target play well together? We are thinking of using exact target for some email campiagns and I was wondering about intergration with Optimizely?

Thanks

Ben

Ben Cole
Optimization Co-ordinator at Widerfunnel

ben
Level 2

nolanmargo 08-26-14
 

Re: Optimizely and Exact Target

Hey Ben - just curious, would you mind expanding on what you're looking to do between the two. Are you looking to do data-sharing, variation testing, etc...
ben 08-26-14
 

Re: Optimizely and Exact Target

I was thinking about variation tests and redirect tests to start with, but data sharing and basic compatibility too. I just was curious about other peoples experience and if people think they play well together.
Ben Cole
Optimization Co-ordinator at Widerfunnel

ben
Level 2
siherron 08-27-14
 

Re: Optimizely and Exact Target

[ Edited ]

Hey Ben,

I've used ExactTarget and Optimizely together and never had any issues. Much like NOLANMARGO though, I'm curious around what you mean by "integration". Given that they both have pretty great API's I feel fairly confident that they would "play well together" but that really depends on what you want to achieve.

Simon Herron
Optimisation Consultant
Level 2
ben 08-27-14
 

Re: Optimizely and Exact Target

[ Edited ]

I was just looking for a high level reply as I am unfamiliar with Exact Target and wanted to know if there where any speed bump.

Ben Cole
Optimization Co-ordinator at Widerfunnel

ben
Level 2