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Optimizely and Google Analytics API

adzeds 11-20-14

Optimizely and Google Analytics API

Was wondering if anyone has done anything clever with combining Optimizely data and the Google Analytics API:

 

https://ga-dev-tools.appspot.com

 

 

Am looking at what can be done. Just thought I would avoid reinventing the wheel if someone else has already cracked it.

David Shaw
Level 11

Brian_Abad 11-20-14
 

Re: Optimizely and Google Analytics API

Great question, David! Is there any specific use case you are looking for? Perhaps we can see whether we've done anything along the lines of a particular scenario outside of our default integration.

Thanks!
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Brian Abad
Manager, Technical Support
Customer Success
Optimizely
MartijnSch 11-21-14
 

Re: Optimizely and Google Analytics API

Was thinking exactly the same earlier this week as we're looking for some ways to automate our A/B testing efforts a bit more. My idea was to pull the tests from the Optimizely API and then also pull all metrics for a certain date range via the Google Analytics API based on custom dimensions to create faster and better reports without having to create reports in Google Analytics over and over again.
adzeds 11-21-14
 

Re: Optimizely and Google Analytics API

So I was thinking along the same lines as @MartijnSch - I would like to create dashboards that have the results of of the Optimizely tests fused with our GA data to make test analysis simpler.

At the moment I have to log into Optimizley to browse how tests are performing against the goals specified and then log into GA to analyse the impact of the tests on all our goal factors and overall site performance.

If this could all be smashed together to make things easier for me!
David Shaw
Level 11
Joel_Balmer 11-21-14
 

Re: Optimizely and Google Analytics API

Hi there, if you're simply looking to view the data side-by-side the analytics integration article shows you how to setup a custom report to do this.

https://help.optimizely.com/hc/en-us/articles/200039995

If the issue is creating reports from scratch, there appears to be a 'workaround' method to duplicate the report setup. Would this help?

https://productforums.google.com/forum/#!topic/analytics/w4xnFkldptI
MartijnSch 11-22-14
 

Re: Optimizely and Google Analytics API

Yes, this would be a nice weekend project for somewhere at the end of the year ;-).