Using Optimizely without integrating with Google Analytics?
I'm looking into Optimizely for my team. If we aren't interested in integrating it with our GA setup, will it affect anything? Will the Optimizely analytics still function? We use Google Tag Manager to deploy our GA and are inserting the Optimizely snippet outside of GTM.
This help article outlines integrating Optimizely with GA that's deployed by GTM, but doesn't specify that it's OK to deploy Optimizely without changing one's GTM + GA setup. We are hoping to be able to tell Optimizely (via its API) which goals to optimize for from some JS deployed by GTM. Can we do this without integrating the two?