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creating audiences

timmcqu2 07-25-16

creating audiences

Hi there
When setting up an audience, what are the steps for including people who came to me via an organic search using a particular keyword?
Similarly, what are the steps for including people who have already visited a particular page on my website?

Level 2

MartijnSch 07-27-16
 

Re: creating audiences

Hi,

Unfortunately it isn't possible to get the keywords from an organic search for Google. A couple of years ago Google started encrypting the keyword data and so on it's not possible anymore to see through what keywords people visit your site.

Martijn.
inigam 07-31-16
 

Re: creating audiences

Hi

I would agree with MartijnSch on organic search bit.

for second part of your question. you can do it in two ways
1- check for custom dimensions in documentation - you can setup a domension value on page load for the target page.

2- Drop a cookie - Ideally do it by asking your devs and not by Optimizely. So by dropping a cookie to identify when user visits a page. that way you can identify and hence bucket audiences which can be later targeted.

Let me know what works for you.

Hope that helps
I N
Regards,
IN


Level 6
inigam 07-31-16
 

Re: creating audiences

PS

 

if you are using a media agency, check with them. its BAU for them to retarget users based on many user attributes.

Regards,
IN


Level 6