Using Optimizely's iOS SDK to test different App experiences
Have you ever wanted to test how the presence or absence of different UI elements affects conversions, retention, etc.? You can using Optimizely's visual editor by showing or hiding UI elements!
If you are a Product Manager, you can ask your developer to program extra buttons, images, and other UI elements into your app that you can later show or hide with Optimizely. From the Optimizely Editor, you can simply click on an element and use the visual editor to toggle the visibility.
Have you tried this out in an A/B test and seen success? Share your story here!