MC Commerce Video Launch was a great start - thanks for the support
FREE T-SHIRT CONTEST - Submit your idea for MC Commerce’s next song to win a limited edition “RUN MVT” shirt (submit ideas replying to this post)
Long winded musings on MC Commerce, hip-hop in marketing, and the challenge of building a following
Last week, we had the exciting pleasure of introducing the world to MC Commerce (and vice versa), a true champion of the burgeoning data-driven world.
Whether you’ve had a chance to appreciate Ben Horowitz’ feelings on hip-hop as a guiding leadership voice (we also just announced a new round of funding this week led by Andreesen Horowitz) or can recall back to the 1988 fantastic Pepsi “cool cans” campaign fueled by Young MC, the splendid intersection of marketing and hip-hop continues to beckon with opportunity.
Just a couple weeks ago Shocktop launched their most recent bid to get in on the action:
While it is clear the arrival of MC Commerce may not have made the raw exponential impact I believe that he ultimately can, the feedback from the public was truly amazing with a flood of complementary notes, a burst of new twitter followers and a range of great comments.
One commenter asked: “Why hasn't this gone viral?”
Great question - probably a lot of reasons. While I continue to ponder those, I am excited to forge ahead. Every good experiment needs a place to start.
Undeniably, there is a feeling of something there. MC Commerce was even invited to speak at an upcoming conference.
After the launch of the video, I began asking myself a question with respect to this hip-hop data champion: What does it take to build a loyal base of supporters for MC Commerce?
Knowing full well there is no simple answer, I settled on a basic premise that attempting to do genuinely great things and doing lots of them is a good place to start.
It is in this spirit that I am excited to be engaging you to help MC Commerce deliver more about this fascinating Optiverse that brings us all together.
MC Commerce is ready to get back into the studio, and we need your help.
There are so many stories, best practices, lessons learned that make wonderful fodder for an MC of this uniquely/authentically data-nerdy caliber, that its hard to know where to go next.
Thats where you come in - we want your ideas for a MC Commerce's next big track.
Whether its just a song title, or a simply a topic for hip-optimization discussion, your creativity will be a crucial piece to the future of MC Commerce.
Reply with what you'd like to see on a future album - stories of great testing feats, journeys through the peaks and valleys of optimization, statistical analysis of visitor data (and just how sexy it can be), or anything else you may come up with.
The first 3 people that submit actual* ideas (and two additional idea submitters drawn at random) will earn a limited edition RUN MVT shirt, pictured below:
Warning: Wearers of the RUN MVT Shirt may experience sudden enlightening moments of optimization idea generation
Don't be shy, all ideas are welcome. Lets have some fun and take this experiment full steam ahead.
* I am going to be pretty liberal with what an actual idea is, but just want to leave a small amount of wiggle room (the anti-troll in me).
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