Sean's contributions have been stellar. He is always participating in complex discussions and providing his developer expertise. On behalf on the community, I thank Sean for sharing his extensive knowledge with all of us. I interviewed Sean so we can all get to know him a little better. I encourage you to ask questions.
Name: Sean Emmel
Title: UI Developer at Blue Acorn
Twitter/LinkedIn links: https://www.linkedin.com/in/seanemmel
- Tell us about your journey to work in Conversion Rate Optimization. Did you mean to? Why/Why not?
- You’re a UI developer at Blue Acorn. What does your day to day look like when working on tests?
- How important do you think front-end coding and developer skills are for CRO? Do you have recommendation of where to start for an aspiring Growth Manager hoping to become more technically savvy?
- What do you think are the biggest testing trends for e-commerce? What do you think every e-commerce company should be doing, but probably isn’t yet?
I think companies should really focus on learning how to engage their customers more. Repeat traffic on your site simply equates to more conversions, and your brand name could get some passive exposure while friends talk to friends/family about your site. A customer who is engaged will have a more memorable experience, so this will really help to drive recurring traffic and also potentially new, unexpected traffic. A lot of sites try and present their customers with too much information from the get-go, and as such, this can oftentimes be overwhelming, especially to first-time customers. I would recommend taking a more simplistic approach--removing clutter and making the site overall less “busy” seeming. Most of the time, when a customer gets to your site, he/she already has somewhat of an idea as to what he/she might be purchasing. Ensure that your product funnel is easily navigable so that your customers can quickly find what they want without all the hassle. Testing simpler designs might show an increase in purchase conversions. Likewise, if you absolutely insist that your customers create some kind of account with your store, then reward them for this! Try testing various email campaigns or special offers--namely, incentivize your customers. Customer A who bought 3 rings from your jewelry store might not be interested in receiving an email with a discount on watches. Likewise, Customer B who bought a bracelet probably won’t pay much attention to an email offering a discount on shoes. Try to make the experience for each customer individualized and unique. Testing is a great way to accomplish this!
- Just for fun, if you could take the next month off and travel anywhere you wanted, where would you end up?
My first inclination would be to say Europe, but in actuality, I would probably be more interested in checking out some of the top surfing spots around the world, including Australia, Hawaii, and Costa Rica. I have never seen 20ft + waves in person, so that is a must-have experience for me. I would also be interested to check out some parts of Japan and China.