Welcome to the newest discussion section of the Optiverse: Experimental Marketing.
As the Head of Experimental marketing at Optimizely, I am tasked with exploring and challenging the boundaries of typical SaaS B2B marketing tactics in an effort to support the achievement of our broader company objectives. Below you will find our latest creation:
Share your comments, thoughts, and feedback on our latest creation in reply section below.
As marketers, we understand the value of imagination and creativity. As data-driven marketers, we aim to understand how to use data to better determine the impact of our work.
Experimental Marketing resides at this exciting intersection.
So join in - whether you are experimenting in your work and have ideas to throw out, or you'd like to lend your thoughts and discuss what we are working on, or perhaps you simply have a piece of interesting experimental marketing from out the wild that caught your eye that you'd like to share, this is the place.
This is truly meant to be the zone for discussing and sharing wild ideas from anywhere and everywhere - which is in and of itself, a bit of an experiment.
We hope you enjoy - if not, we will learn soon enough. Feedback of all kinds welcome!
Head of Experimental Marketing, Optimizely