The winner of this contest is:@Florian. To see what @Florian thinks are the must-have qualities, check out his post here. Florian is a Growth Analyst at Indiegogo, so I'm sure the qualities he posted are based on first hand knowledge.
Unfortunately, the contest piece of this campaign is over, but I encourage you to continue discussing and voting on the top qualities of a Growth Marketer.
Conversion Rate Optimization has risen in popularity over the years, but the identity of someone who works in this specialization is still not well defined. Even within the Optiverse, a community of experimenters and CRO professionals, there is a wide variety of job titles and day-to-day responsibilities.
However, there is a commonality amongst all of us: we are all obsessed with growth. What we do directly contributes to company growth and has a large impact on the wins & fails. We’re pivoting from “traditional” marketing and moving towards a marketing cycle based on iterative testing and early feedback -- all in the name of improving the customer experience and growing the product. We are all Growth Marketers.
Given your experiences, what are the must-have skill(s) to be an effective Growth Marketer?
- Reply to this post with the top skill(s) you believe are must-haves to be a Growth Marketer and you’ll receive 1 contest entry
- Describe why you chose the skills that you did and you’ll receive an extra entry into the contest!
- Vote on the skills you agree with most by clicking the heart icon
What can you win?
The winner will receive a pair of custom Optimizely branded V-Moda “Crossfade M-80 Silver” headphones. We'll announce the winner via email and in Optiverse during the week of Novemer 23.
What are the rules?
Each user can only post one submission. For the Terms and Conditions of this contest, please click here.
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