OptiCon 2014: Building a Testing Culture

by HeatherW ‎05-05-2014 May 5, 2014

Is optimization a habitual process, ingrained in your company DNA, or is it constantly outshined by other projects? Have you encountered objections to testing internally, tried to counter lack of transparency, or struggled to secure the proper resources?

Testing experts understand that maximizing the ROI on their investment isn't just choosing the right tool -- it also means securing the right people and establishing processes for testing in order to elevate the focus on optimization and scale their efforts.

Our panel of accomplished optimization experts shares their thoughts on how to overcome common pitfalls while increasing the overall output of your testing team. Learn best practices that will help to raise the visibility of testing internally, bring key stakeholders on board, balance competing interests, and foster a data-driven culture.



Gregory Ng, Brooks Bell

Krista Seiden, Google

Kevin Eichelberger, Blue Acorn

Shana Rusonis, Optimizely