OptiCon 2014: Fail and Win: Why a Failed Test Isn't a Bad Thing

by HeatherW ‎05-05-2014 May 5, 2014

Here's something you don't expect to hear at a CRO conference: most A/B tests don't produce a variation that's better than what you already have.

If all you're doing is running an A/B test, viewing select metrics, and giving a "thumbs up" or "thumbs down," you won't have a successful optimization program — even if you happen upon a few "winners."

But you don't have to run your optimization program this way.

A/B testing done right allows you to draw winning insights from "losing" tests that have the power to genuinely affect your business.

Caleb Whitmore, Founder and CEO of Analytics Pros, demonstrate show you can achieve a 360--degree view of data that leverages your analytics engine as well as your testing platform to drive deep and genuine insights about the effects of your tests.

You'll learn a holistic approach to testing that goes way beyond "winners" and "losers."



Caleb Whitmore, CEO, Analytics Pros
Ryan Lillis, Strategic Optimization Consultant, Optimizely




Download the Presentation Slides