OptiCon 2014: How To Increase Your Testing Success by Combining Qualitative and Quantitative Data

by HeatherW ‎05-05-2014 May 5, 2014

The majority of A/B tests that you run end up failing. Wouldn't it be great if you could increase your chance of success?

In this session Hiten Shah, President and Co--Founder of KISSmetrics and Crazy Egg provides a framework and examples of how to increase your success rate by using both qualitative and quantitative tactics. Learn how to design great experiments by understanding more about your visitors, users and customers.



Hiten Shah, President and Co--Founder, KISSmetrics and Crazy Egg





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