OptiCon 2014: Mobile Optimization that Actually Works

by HeatherW ‎05-05-2014 May 5, 2014

Did you know that U.S. smartphone users check their devices more than 150 times per day? That's once every 6.5 minutes. Consumers are spending more time on their smartphones now than they ever have before. As a result, delivering delightful experiences that span web and mobile has never been more important.

Peter McLachlan, Co--Founder and Chief Product Officer at Mobify, and Kyle Duford, eCommerce Director at Chrome Industries, explain in practical terms how to build a unified web and mobile optimization strategy. Learn how to set up a team to manage a cross--device optimization plan, and hear their best practices on how to make the most of mobile.



Kyle Duford, Chrome Industries 
Peter McLachlan, Mobify
Sean Oliver, Optimizely




Download the Presentation Slides