OptiCon 2014: Why Great Marketers Must Be Great Skeptics

by HeatherW ‎05-05-2014 May 5, 2014

The world of web marketing is filled with common wisdom, best practices, and tactics based on past experiences, but some of these industry standards may actually be holding you back.

Rand Fiskin, Wizard of Moz, dives into stories and examples of those who've broken patterns and found value through counter-intuitive tests. This presentation covers a wide variety of marketing channels, including SEO, social media, content marketing, CRO, and more.



Rand Fiskin, Wizard of Moz




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