Building a successful testing and optimization program is a nuanced and complex process. Preparing for success depends on the people and processes behind testing, not just choosing a testing platform.
In this webinar you will learn how to build a thriving culture of testing and optimization at your organization with some of our practical tips:
- How to prioritize a queue of web experiments
- Generating excitement for your testing program within your organization
- Hiring and developing optimization talent
- Learn how to balance learning and testing wins
Chief Marketing Officer, Brooks Bell
For more than 15 years, Gregory has developed effective, integrated, results-driven marketing programs for Global Fortune 1000 clients with an expertise in high-tech and financial industries. An award-winning creative director, designer and optimization strategist, Gregory has combined the art of marketing with the science of testing, something he learned through work with clients like Dell, Bank of America, American Express, Comcast, Adobe, Brooks Brothers and AOL.
Head of Optimization, Optimizely
Kyle Rush is the Head of Optimization at Optimizely. He frequently speaks on topics related to web technology and conversion rate optimization.
Prior to joining Optimizely, Kyle was the Director of Technology at the New Yorker, and was responsible for the introduction of a site redesign and incorporation of a metered paywall. Previously, he served as the Deputy Director of Frontend Web Development at Obama for America 2012, where he managed the technical and product aspects of online fundraising totaling $690 million in 20 months.
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