When a single IP address generates unique visitors above a set threshold (maybe 100), automatically flag it as not legitimate traffic and automatically filter it out of the results. Perhaps also automatically filter out traffic coming from hosting services like Amazon Web Services that are not ISP, but host things such as price scraping tools that hit your website.
Currently filtering out problem IP's requires you to:
1. Ask Optimizely support staff to query your data to find out which IP's are generating massive amounts of unique visitors.
2. Identifying the IP number or range.
3. Converting IP ranges to a regular expression.
4. Concatenate the new regex to the end of your IP filter settings.