BlueKai - Pay as you go segmentation for non-DMP clients :)

Status: Great Idea!
by nolanmargo ‎04-22-2014 April 22, 2014

Our team would love to have access to BlueKai's data universe, however, being an SME, we're unfortunately priced-out of their Data Activation System.  Allowing Optimizely customers to opt-into BlueKai's segmentation, on a pay-as-you-go model - think MediaMath's Terminal one CPM pricing - would enable us to test & route advanced personalization on an as needed basis... 

Status: Great Idea!
Level 2

Comments
by Optimizely
‎06-02-2014 June 2, 2014
Status changed to: Great Idea!
 
Optimizely
by Optimizely
‎06-03-2014 June 3, 2014

Nolan,

 

Thanks for the suggestion.  We are actively working on a partnership with BlueKai, so please stay posted for further announcements.  The pay-as-you-go model makes sense as a way for SMEs to get access to advanced visitor targeting and we will look into this.

Optimizely
by nolanmargo
‎06-04-2014 June 4, 2014

Awesome to hear John, please keep us posted!  I know its a ways away, but if you ever need beta testers, we'd be happy to assist!

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