Would love to see a direct report from Google Analytics on the click of a button. Many departments at my company would love to see drop off rates of users per variant and page, and the length of time a user spends on a variant/page.
Here you go: https://help.optimizely.com/hc/en-us/articles/200039995-Integrating-Optimizely-with-Google-Universal...
Then setup events as needed and include them as metrics within your custom reports.
Thanks Brian, this is what we're currently using, but for employees who are strictly interacting with Optimizely, it'd be great for them to have results and directly within Optimizely's interface.