Today, my Development Director asked my to turn on the winning variation 100% until the release at the end of the week.
Although I've been generally inclined to handle this manually, through the Experiment Editor, I decided to give the new Results view/funtionality a ride.
To my surprise, the result of "launching" the winning variation variation was to pause the other variations in the experiment.
What it didn't do, was kick up the trafffic for the experiment to 100% (as I had expected). Instead, it left the experiment at its overall traffic setting.
This, I suppose, is a great topic for discussion. In most occasions, I find that software which assumes too much in order to be "helpful" is usually confusing and assumes "too much".
Strangs how, when it comes to something I want, it no longer seems like assuming too much. It seems like the feature fell short.
This, of course, reveals the subjective nature of such decisions and casues me, as a Usability Analyst, to fall back on my normal "Less is More" foundational principles.
Conclusion: I agree with the decision, but am frustrated with the outcome.
Since my experience is limited enough that I don't easily imagine a use for "Launcing" at anything other than 100% traffic, I would love to see some additional comments here to expose the contrasting views.
Meanwhile, I can envision a variation of this feature that allows you to choose the lauch percentage from the confirmation dialog.