Segment New/Returning visitors by default

Status: New
by Mike_StLaurent ‎06-23-2015 June 23, 2015 - edited ‎07-24-2015 July 24, 2015

It would be awesome if we could have new/returning visitors as an audience segmentation that is created by default and automatically applied to all tests (similar to the different browser types).


These two groups can have wildly different behaviour, and it is not ideal to have to add multiple audiences for every test to capture these basic audience types.


Edit: Would also be really helpful if mobile/tablet/desktop were included in there as well by default!

by Kelmas
‎06-23-2015 June 23, 2015

I second this request!

Level 1
by ilincev
‎06-25-2015 June 25, 2015

Same here. This is the single feature that clients request the most. Forget different browsers, this is much more useful and actionable for future tests.

Level 3
by himynameisivo
‎06-30-2015 June 30, 2015

+1 for that request.


I love that in the results dashboard you can segment by device, campaign etc. but it would be absolutely awesome if the new/returning visitor is also a default audience.

by mdaga
‎07-14-2015 July 14, 2015

Yes, please! This deserves a default, more than the browsers. 

Level 1