Segmentation Based on User Behavior

Status: Already Have It (Partially)
by Shlomo ‎11-13-2015 November 13, 2015

Great product idea would be to be able to run testing to an audience defined by user behavior.

So for example ability to test home page image or CTA for users who abandoned their cart. Essentially this is testng personalization. I beleive Qubit currently has this capacity.

Level 2

Comments
by JDahlinANF
‎11-13-2015 November 13, 2015 - edited ‎11-13-2015 November 13, 2015

@Shlomo- We run tests based on user behavior "all the time".

 

For example, we have a cart-cookie that contains the number of items in your shopping cart.  This cookie persists.  When a user comes back, we use the (absence of) certain session cookies to verify this is the user's first page hit and look at the value in the cart-cookie to see how many (if any) items they have left in their cart.  If they have items in their cart, we show them a "Hey - you left stuff in your cart" message.

 

Level 2
by Optimizely
‎03-01-2016 March 1, 2016

Hi @Shlomo,

 

We couldn't agree more. Optimizely Personalization is our second product and creating Audiences based on visitor behavior is one of its biggest unique strengths! We've also introduced Dynamic Customer Profiles, allowing you to leverage your first-party data as well in order to target your most valuable audiences.

 

Find out more here.

Optimizely
by Optimizely
‎03-01-2016 March 1, 2016
Status changed to: Already Have It (Partially)
 
Optimizely