It'd be great to have an easy way to measure impact of a section for MVT results. This is one of the purposes of MVT testing and would be very helpful. Right now, I can't see an easy way to get to a section impact even with playing with the drop-down menu for baseline.
On your Resources>MVT vs. A/B page, you discuss this regarding the Avantages of MVT testing:
"Multivariate testing is a powerful way to help you target redesign efforts to the elements of your page where they will have the most impact. This is especially useful when designing landing page campaigns, for example, as the data about the impact of a certain element’s design can be applied to future campaigns, even if the context of the element has changed."
So, essentially, it would be nice to have an easy way to see the impact of a section so we can zone in on that area.
I attached a generic screenshot I found on Google Images which demonstrates it well. You can see an example of how impact is shown in the 2nd column for each of the sections.
Thanks so much!