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Optimizely has this Engagement goal set as a default goal in every experiment. It measures any click on any element. Other than this you have no idea of the industry standard bounce rate and they are quite different in nature. It is unthinkable for me to not measure the bounce rate as a primary KPI for a landing page which Optimizely should be designed for. Engagement is such a vague term. Getting accurate bounce rate during A/B tests especially if you use redirects to other domains or subdomains is such a difficult task and misleading.


Man, just give us the bounce rate.

Status: Great Idea!

Snap Shot of Experiment Variations

Status: Great Idea!
by ShaneHale ‎04-21-2014 April 21, 2014

One thing I feel is lacking (and some times frustrating) is the ability to look back at experiment variations.


After I have archived a completed experiement, I'll often what to reference it for ideas or learnings. The problem is that production code changes may of occured since the experiement was turned off, and the variation design no longer renders correctly. 


It would be nice if Optimizely could take a snap shot of the variation just as a visual refernece to the experiment's variations.


- shane

Status: Great Idea!

Allow for Full Raw Data Export from Tests

Status: Done
by amitch5903 ‎04-21-2014 April 21, 2014

Allow For Full Raw Data Export

Currently, when we want to match 1-to-1 between Optimizely test results and our database to do additional analysis, we have to request the raw data file from our Optimizely Team.  It would be great if I could export a .csv of the full visitor-level results and avoid this extra step in the future!

Status: Done

This has been completed and you can read more here!

reorder variation

by jpfotoz ‎12-17-2015 December 17, 2015

It would be great if we could re-order the variations after adding them in the experiment.


Currently a new experiment has an "Orginal" and a "Variation 1" as default.  As more variations are added they are added after the last variation tab.


When organizing the variations, it would be nice to be able to rearrange their order, by clicking and dragging the tab to it's new position - in the same way tabs can be moved around in Chrome.


See video demo here:

Snippets Shop

Status: New
by Level 13 ‎08-10-2016 August 10, 2016

Similar to what ThemeForest has for themes, snippets can be sold for common elements test developers build (e.g. overlay, drop down tray, menu, ad, etc.). These snippets can be easily customizable and injectable. 

Fast load of test editor screen

Status: Great Idea!
by alphanumerritt ‎06-16-2015 June 16, 2015

For me, the most painful day-in-day-out part of using Optimizely right now is waiting for the iframe of my site to load before I can begin using the editor. Would it be possible to lazy load the experiment page and make the test configuration options and variation code immediately available for interaction?


IMHO, this would be a tremendous improvement. Thanks!



Status: Great Idea!

Thanks for posting this idea. 

Allow for Comments and Annotations

Status: Done
by Jono ‎04-17-2014 April 17, 2014

It would be great to be able to post notes regarding certain Goals or dates within the 'View Results' section. Currently, we are at the mercy of the Goal Name and other Optimizely terms. Being able to input notes/details about certain goals will help other teammembers understand what each change is affecting without having to figure it out in QA. 


Also, the ability to add annotations as certain events may want to be noted within the results. (i.e. - release went out, reasons for traffic shfts, etc)

Mutually Exclusive Experiments

Status: Great Idea!
by RyanPoznikoff ‎04-16-2014 April 16, 2014 - edited ‎04-16-2014 April 16, 2014

It would be great to have an option to make experiments mutually exclusive without writing complex JS.  A simple option within targeting would be helpful.  


For example, if a user is entered into experiment 1, then don't allow the user into experiment 2.  Or, if a user is included in any live experiments, then don't allow the user in the current experiment.

Status: Great Idea!

Winner Winner Chicken Dinner!

Status: Working On It!
by ‎04-18-2016 April 18, 2016

About once a month or so, someone asks questions about how to move all users into the winning variation.


Currently, when an experiment is over and it is time to declare a winner, to make everyone see the "winning" variaiton, we do the following:

1- clone the experiment

2- in the clone, set the winning variation to 100%

3- pause the original

4- start the clone

5- wait for dev to integrate the winning experience into the site's baseline

6- pause the clone


I propose the creation of a "Declare Winner" option that would effectively accomplish steps 1, 2, 3, and 4.

It would set the winning variation to 100% and would force users bucketed into any other variation into the winner.


(There may be other considerations regarding dashboard indicators, etc.)

Status: Working On It!

Thanks for the feedback! You're right that the current process of launching a winner is pretty cumbersome. We're working on a better workflow for iterating through experiments and launching the winner, stay tuned for more on that in the next few months.

Time on page

Status: Great Idea!
by nsbrown ‎07-31-2014 July 31, 2014

I would love to see the time spent on the page, this could perhaps be added to the Engagement goal.


For me it's about how long it took to make a selection.

Status: Great Idea!

Archive Content Retrieval

Status: New
by Level 13 ‎03-03-2016 March 3, 2016

Having a lot of experiments in archive, it would be great to be able to access the editor for experiments without having to actually unarchive the experiments. 

Integration with Salesforce

Status: New
by jasonpeck ‎08-17-2016 August 17, 2016

Would love to be able to fire experiments based on field-level data in Contacts and Leads in SFDC! Who's with me!! 

Allow switching between AND / OR in Targeting

Status: Done
by Optimizely ‎04-16-2014 April 16, 2014 - edited ‎04-16-2014 April 16, 2014

It would be great to be able to pick OR conditions between different types of targeting, for example, "visitors who come to this URL OR have this cookie". It would also be good to allow for AND conditions within a category, for example, "visitors who have the query parameter utm_source AND utm_campaign in the URL."

Status: Done
Thanks everyone for the suggestion! I'm excited to announce that switching between AND/OR is now available with our new Audiences launches:

Experiment data API

Status: Done
by Duncan Level 2 ‎04-17-2014 April 17, 2014

We as an agency would love to have an experiment data API so that we can integrate Optimizely experiments with all of our other reporting data. This would allow us to show clients the impact of CRO in many more ways

Status: Done

Time on Page Goal

Status: New
by mminshew ‎07-19-2016 July 19, 2016

I think it would be very helpful if there was a way that we could measure time on page for each Variation. This would allow us to measure engagement in a different way and it would be awesome if it could be measured directly through optimizely. 


An example, we have a better more informative product page on our site comparing it against our standard page. If i could set Time on page as a goal and measure it directly through optimizely that would save my needing to dig through GA or another analytics tool. 

Grid overlay view in editor

Status: Maybe One Day
by JeffDunne ‎02-26-2015 February 26, 2015

There should be a toggleable grid overlay in the variation editor; ensuring buttons are lined up after moving them is pretty important, and not having a grid makes it SUPER hard.

Status: Maybe One Day

Saved sets of goals

Status: Great Idea!
by Jeremy ‎04-17-2014 April 17, 2014

We often re-use the same goals across many experiements.  Being able to save goals in sets would be a nice short cut in new test set up.

Status: Great Idea!

Make the report grafics downloadable

Status: New
by Sven ‎06-30-2015 June 30, 2015



we use screenshots from the results page in our reports and it would save a lot of time if we could just download your realy nice looking grafics.




[App Idea] Workflow App

Status: New
by Optimizely ‎03-09-2016 March 9, 2016

The workflow application would be a list of experiments that the editor has in draft mode. A user can then select experiments and send an approval request (through email) to the project owners, either group or individual.

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