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Optimizely has this Engagement goal set as a default goal in every experiment. It measures any click on any element. Other than this you have no idea of the industry standard bounce rate and they are quite different in nature. It is unthinkable for me to not measure the bounce rate as a primary KPI for a landing page which Optimizely should be designed for. Engagement is such a vague term. Getting accurate bounce rate during A/B tests especially if you use redirects to other domains or subdomains is such a difficult task and misleading.


Man, just give us the bounce rate.

Status: Great Idea!

Snap Shot of Experiment Variations

Status: Great Idea!
by ShaneHale ‎04-21-2014 April 21, 2014

One thing I feel is lacking (and some times frustrating) is the ability to look back at experiment variations.


After I have archived a completed experiement, I'll often what to reference it for ideas or learnings. The problem is that production code changes may of occured since the experiement was turned off, and the variation design no longer renders correctly. 


It would be nice if Optimizely could take a snap shot of the variation just as a visual refernece to the experiment's variations.


- shane

Status: Great Idea!

Time on page

Status: Great Idea!
by nsbrown ‎07-31-2014 July 31, 2014

I would love to see the time spent on the page, this could perhaps be added to the Engagement goal.


For me it's about how long it took to make a selection.

Status: Great Idea!

Allow for Full Raw Data Export from Tests

Status: Done
by amitch5903 ‎04-21-2014 April 21, 2014

Allow For Full Raw Data Export

Currently, when we want to match 1-to-1 between Optimizely test results and our database to do additional analysis, we have to request the raw data file from our Optimizely Team.  It would be great if I could export a .csv of the full visitor-level results and avoid this extra step in the future!

Status: Done

This has been completed and you can read more here!

Allow for Comments and Annotations

Status: Done
by Jono ‎04-17-2014 April 17, 2014

It would be great to be able to post notes regarding certain Goals or dates within the 'View Results' section. Currently, we are at the mercy of the Goal Name and other Optimizely terms. Being able to input notes/details about certain goals will help other teammembers understand what each change is affecting without having to figure it out in QA. 


Also, the ability to add annotations as certain events may want to be noted within the results. (i.e. - release went out, reasons for traffic shfts, etc)

Mutually Exclusive Experiments

Status: Done
by RyanPoznikoff ‎04-16-2014 April 16, 2014 - edited ‎04-16-2014 April 16, 2014

It would be great to have an option to make experiments mutually exclusive without writing complex JS.  A simple option within targeting would be helpful.  


For example, if a user is entered into experiment 1, then don't allow the user into experiment 2.  Or, if a user is included in any live experiments, then don't allow the user in the current experiment.

Status: Done

In the experiments list, it would be nice to have a expansion button to display current percentages for variants of the experiment, and also change them.


Current behavior of:

clicking on experiment -> scroll down to variants -> change percentage -> scroll to bottom -> save

is way too much work. 

reorder variation

by ‎12-17-2015 December 17, 2015

It would be great if we could re-order the variations after adding them in the experiment.


Currently a new experiment has an "Orginal" and a "Variation 1" as default.  As more variations are added they are added after the last variation tab.


When organizing the variations, it would be nice to be able to rearrange their order, by clicking and dragging the tab to it's new position - in the same way tabs can be moved around in Chrome.


See video demo here:

Fast load of test editor screen

Status: Great Idea!
by alphanumerritt ‎06-16-2015 June 16, 2015

For me, the most painful day-in-day-out part of using Optimizely right now is waiting for the iframe of my site to load before I can begin using the editor. Would it be possible to lazy load the experiment page and make the test configuration options and variation code immediately available for interaction?


IMHO, this would be a tremendous improvement. Thanks!



Status: Great Idea!

Thanks for posting this idea. 

Allow switching between AND / OR in Targeting

Status: Done
by Optimizely ‎04-16-2014 April 16, 2014 - edited ‎04-16-2014 April 16, 2014

It would be great to be able to pick OR conditions between different types of targeting, for example, "visitors who come to this URL OR have this cookie". It would also be good to allow for AND conditions within a category, for example, "visitors who have the query parameter utm_source AND utm_campaign in the URL."

Status: Done
Thanks everyone for the suggestion! I'm excited to announce that switching between AND/OR is now available with our new Audiences launches:

Saved sets of goals

Status: Great Idea!
by Jeremy ‎04-17-2014 April 17, 2014

We often re-use the same goals across many experiements.  Being able to save goals in sets would be a nice short cut in new test set up.

Status: Great Idea!

Experiment data API

Status: Done
by Duncan Level 2 ‎04-17-2014 April 17, 2014

We as an agency would love to have an experiment data API so that we can integrate Optimizely experiments with all of our other reporting data. This would allow us to show clients the impact of CRO in many more ways

Status: Done

Time on Page Goal

Status: New
by mminshew ‎07-19-2016 July 19, 2016

I think it would be very helpful if there was a way that we could measure time on page for each Variation. This would allow us to measure engagement in a different way and it would be awesome if it could be measured directly through optimizely. 


An example, we have a better more informative product page on our site comparing it against our standard page. If i could set Time on page as a goal and measure it directly through optimizely that would save my needing to dig through GA or another analytics tool. 

Use one email address on multiple accounts

Status: Done
by brian-tcr ‎05-15-2014 May 15, 2014

It's frustrating to have to use a new email address for every Optimizely account you get added to. Ideally I would like to use my own work email address across every account. So when I log in with that email I see a list of the accounts I've been added to in a splash screen and can then dive into each of these accounts. Google Analytics has a similar screen on log in.


There are likely to be a number of use cases for been a user on multiple accounts:

- agency with multiple clients each with unique account

- multinational with different accounts/business units per market but centralised testing team

- strategy or development freelancer who does ad-hoc consulting on different accounts 

Status: Done

Thanks for the suggestion! We've just released an update that lets you log into multiple accounts with the same email address. Just add that email as a collaborator to each account, and then use the account switcher in the top right corner to jump between them. See this article for more information:

Color Consistency of Variations on Report Graphs

Status: Done
by MJBeisch Level 2 ‎10-16-2014 October 16, 2014

It would be nice if the colors assigned to variations were consistent between goals on the results page. Here are some screenshots of 2 different goals for an experiment, demonstrating the current inconsistency:


Screen Shot 2014-10-16 at 3.21.52 PM.png


Screen Shot 2014-10-16 at 3.22.03 PM.png


On the first goal, the "Original" variation is orange, but on the second goal it is blue. These shots were taken after initial page load, no configuration changes or any other page manipulation was performed.


I could have sworn that these colors were consistent, but I had a client point this out to me today. Went back and looked at the result pages of several other experiments and sure enough, the colors change from goal to goal. I guess I never noticed it because I'm usually looking at the numbers and the order of the variations is consistent, but this does appear to cause some confusion when doing "at-a-glance" monitoring or if using screenshots of a goal graphs to assemble a report.

Status: Done

Grid overlay view in editor

Status: Maybe One Day
by JeffDunne ‎02-26-2015 February 26, 2015

There should be a toggleable grid overlay in the variation editor; ensuring buttons are lined up after moving them is pretty important, and not having a grid makes it SUPER hard.

Status: Maybe One Day

Allow Testers to Document Experiment Hypotheses

Status: Done
by Optimizely ‎07-29-2014 July 29, 2014

Could we create an entry field in Optimizely where users can enter an experiment's hypotheses.

Status: Done

Integrate Sample Size Calculater into tests

Status: Done
by Betabrand ‎07-24-2014 July 24, 2014

I just read your article on how long to run a test.

It would be great if you folks would integrate your Sample Size Calculator directly into tests.  Since the number of variations and daily visitors are known by the test, if the initial parameters are entered, the test results page should be able to give you a real-time estimate of how much longer you should run your tests.
Status: Done

With our new Stats Engine, we now provide a real-time estimate of how much longer you'll have to wait (in number of visitors) before your test calls a winner or loser, assuming the observed conversion rates were to hold. Read more about Stats Engine in our FAQ

Minor suggestion:

I often find myself wanting to rename experiments, so the naming can be consistent across experiments, when I see them together with others on the dashboard. It's a minor annoyance to have to slowly load to edit each one just to change the names to be consistent across experiments.


So,  a nice minor improvement, would be to add a 'rename' option on clicking on an experiment in the dashboard, so you can rename without going to edit the experiment.

Status: Done

Hypothesis Tab

Status: Done
by Julita ‎10-31-2014 October 31, 2014

Hi! Smiley Very Happy


I think it would be very nice if the Experiment Edit Page would include Hypothesis Tab.

Then the editor would be able to write the hypothesis or give a short description about the experiment.

This feature would help with giving a better idea about the experiment, especially if a few people are working on it.


It would be useful to grab it later from the API as well.


Attached are 2 pictures of how it could look like.


Status: Done
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