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At the moment it looks like it's only possible to launch a winning variation that has the highest conversion out of all variations.

When we segment by mobile/non-mobile, or weight different conversions and actions, sometimes we would like to launch a different variation from the one presented by Optimizely.

At the moment the workaround seems to be to clone the experiment and fiddle with the traffic allocation, but it would be much simpler to be able to launch the variation that we choose.

Status: Great Idea!

Integrate Sample Size Calculater into tests

Status: Done
by Betabrand ‎07-24-2014 July 24, 2014

I just read your article on how long to run a test.

It would be great if you folks would integrate your Sample Size Calculator directly into tests.  Since the number of variations and daily visitors are known by the test, if the initial parameters are entered, the test results page should be able to give you a real-time estimate of how much longer you should run your tests.
Status: Done

With our new Stats Engine, we now provide a real-time estimate of how much longer you'll have to wait (in number of visitors) before your test calls a winner or loser, assuming the observed conversion rates were to hold. Read more about Stats Engine in our FAQ


Export tests list

Status: Done
by SarahR ‎04-21-2014 April 21, 2014

I would love to be able to export the list from the "Experiments" list tab, allowing me to either share directly internally, or pull into our internal test dashboards.


So perhaps having a download or export button with csv, excel, etc... format options. And, if I had searched for something, I would only want it to export the visible list (or more specifically, the list of tests that matched the search).


The fields that I would want included would be:

  • Experiment name
  • Status
  • Visitors
  • Start Date
  • End Date (empty if test is still running)
  • Last Modified
  • # of variations
  • "winner", "loser", "inconclusive" or "more data needed" status against primary goal
Status: Done

Allow for Full Raw Data Export from Tests

Status: Done
by amitch5903 ‎04-21-2014 April 21, 2014

Allow For Full Raw Data Export

Currently, when we want to match 1-to-1 between Optimizely test results and our database to do additional analysis, we have to request the raw data file from our Optimizely Team.  It would be great if I could export a .csv of the full visitor-level results and avoid this extra step in the future!

Status: Done

This has been completed and you can read more here!

Archive Legacy Goals

Status: Done
by alphanumerritt ‎08-21-2014 August 21, 2014

Need the ability to archive goals that are outdated or that shouldn't be used for one reason or another. Deleting the goals would be great, except that compromises any past test results that utilized the deleted goal. As it is, I've got a bunch of garbage goals in my goal list that just muddy the water when I need to pick/reuse goals for tests. 

Status: Done

Similar to the WordPress headline plugin, create an image testing plugin for WordPress


Autogenerate Goals from Optimizely Events

Status: New
by ShaneHale ‎12-21-2016 December 21, 2016

I like to use Optimizely Goals to track all sorts of things. I prefer to use the customer method rather then the click or page view because it allows me to trigger these evens in Javascript. One Drawback is that you have to manually create each one before you can use it.


It would be great if we are triggering events in the JS that the event would be created for that experiement dynamically. 

Allow multi-convert goals + Results Filters

Status: New
by Mike_StLaurent ‎06-18-2015 June 18, 2015 - edited ‎06-23-2015 June 23, 2015



Sometimes in my job I have to use Adobe Target. Optimizely exceeds this tool in every category but there are a couple of features that Adobe offers that would be awesome to see Optimizely roll out (In a better way of course!).


Multi convert goals

Is there a way to allow (as an option) for goals to "always convert" rather than limiting one conversion/per visitor/per goal? We run into cases where it would be beneficial to have Optimizely allow a user to convert 2+ times on the same goal. 


A scenario is that we have several forms with varying thank-you pages. We track visits to each individual thank-you page, but we also want to have a goal that is the sum of all these (ex. Visits to - All Thank-You Pages). This way we can have a quicker snapshot of a variation across the board. If a user comes to the site and ends up filling out two of our different forms we want to record a sum total of two, but currently Optimizely would always records this as one. 


For example, Adobe Target has a dropdown feature that deafaults to "Count Once" but also allows the tool to force an "Always record conversion".


Results Filters

Another cool feature that I really like is the idea of segmenting goal data based off of another goal. For example, lets pretend there are two goals; the end goal is a "transaction conversion" and there is a micro-conversion, such as "Watched Marketing Video". 


The metric I want to see is "Transaction Conversion" of users who converted on goal: "Watched Marketing Video". Then alternatively be able to compare that to a goal that says "Transaction Conversion" of users who did NOT convert on the goal "Watched Marketing Video".


Making it easier to tell if the video is either helping or hurting conversions. By chaining goals together it is helpful to assess the value of an interaction with different elements on a page. 


I realize that goals like this can be set up by setting cookies and custom events but it would be sweet if Optimizely was able to create a feature to do it for us (Preferribly by filtering results). Something that would look kind of like this:


So we can sort the Macro Conversion by micro conversions. This would make Optimizely immensely more powerful of a tool using data that Optimizely should already have!


Thanks! Smiley Happy




Cross-team communication

Status: Done
by frambot ‎12-02-2014 December 2, 2014
I work in a team of web developers which is separated from another team which writes and manages Optimizely tests. Sometimes there will be miscommunication or no communication about the current and staged tests (at a technical level). I would like to know if this feature exists in some capacity:
User story: As a developer, I want a daily email digest of changes that have been made in the past day, so that I can be more informed of the code that is running outside of source control.
As a developer, I want an alert any time someone adds, modifies, or removes an Optimizely test, so that I can be more informed of the code that is running outside of source control.
Is there such a feature already? In short, I just want a changelog so that I can keep tabs on what other people are doing to the codebase.
Status: Done

I usually mention someone in a reply to a comment, since many people turn off a lot of notifications. It looks like the dropdown to @ mention someone shows up in a post, but it doesn't seem to come up in comment responses. Would be a great feature add.



Screen Shot 2016-02-16 at 2.35.57 PM.png
Status: New

Landscape mobile view in editor

Status: New
by plac3bodk ‎02-18-2016 February 18, 2016 - edited ‎02-18-2016 February 18, 2016

Hi Optidudes and -dudettes


First off I wanna thank you for a GREAT testing tool.


For the last couple of months we've had a lot of requests for splittests on mobile devices.


This is all good, but I'm really interested in having an option to choose whether the editor should load the site in landscape or portrait view.


The portrait view as it is now, is working great, but often the portrait experiement CSS isn't working optimally in landscape view.


Therefore it would be a great addition to your already awesome tool, to be able to switch between portrait and landscape view in the editor





[App Idea] Technical Maturity Assessment

Status: New
by Optimizely ‎03-09-2016 March 9, 2016

Get an overview of your technical maturity. The app assess things like whether you use optimizely markup when writing code, use a number of features like custom dimensions / tags etc. and, based on a scoring model, evaluates your technical maturity. It should also give you recommendations where you can improve.


For those who have separate versions of the same page (e.g. one on desktop and one on mobile), it'd be great to be able to duplicate specific parts of an experiment such as the URL Targeting conditions or other aspects of the experiment onto another existing experiment. While global duplication is great, I find that I don't necessarily need all items duplicated.


Zapier app

Status: New
by AlanFendrich ‎10-12-2015 October 12, 2015

We've just switched out mail to Active Campaign to measure effectiveness.


Would be really handy if Optimizely and AC were hooked together via a Zapier App. Is this something that can be done?


Improve Caching and Load Speed

Status: New
by ‎10-27-2015 October 27, 2015

 One issue I've had with working with our development team has been waiting for caching to clear. We once had a night where there was an issue that led to experiment edits not appearing for hours. It would be great to see caching improve as well as editor load speed.


Stretchable Tabs

Status: New
by ‎06-23-2016 June 23, 2016

It would be nice to have the tabs on the experiment-level stretchable so that the editor is able to see a variant's full name in case ellipses start forming. I've been in situations in the past where I've had to name all variants starting with certain text which has prevented me from seeing the entire variant name.

Would be nice to be able to do exclusion for URL targeting of goals. There's already exclusion on experiment URL targeting, so why not here as well?

Status: Great Idea!

It would be great if there was an 'exclude from reporting results' type call that we can add within the advanced variation code.


Essentially, I wanted to create an experiment for our Product pages where only a subset of the pages contained the document element that I wanted to modify. I would like to say if element does not exist, exclude this pageview from the reporting.


Full history of the request can be found here


Status: Maybe One Day

Use one email address on multiple accounts

Status: Done
by brian-tcr ‎05-15-2014 May 15, 2014

It's frustrating to have to use a new email address for every Optimizely account you get added to. Ideally I would like to use my own work email address across every account. So when I log in with that email I see a list of the accounts I've been added to in a splash screen and can then dive into each of these accounts. Google Analytics has a similar screen on log in.


There are likely to be a number of use cases for been a user on multiple accounts:

- agency with multiple clients each with unique account

- multinational with different accounts/business units per market but centralised testing team

- strategy or development freelancer who does ad-hoc consulting on different accounts 

Status: Done

Thanks for the suggestion! We've just released an update that lets you log into multiple accounts with the same email address. Just add that email as a collaborator to each account, and then use the account switcher in the top right corner to jump between them. See this article for more information:

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