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Archive Legacy Goals

Status: Done
by alphanumerritt ‎08-21-2014 August 21, 2014

Need the ability to archive goals that are outdated or that shouldn't be used for one reason or another. Deleting the goals would be great, except that compromises any past test results that utilized the deleted goal. As it is, I've got a bunch of garbage goals in my goal list that just muddy the water when I need to pick/reuse goals for tests. 

Status: Done

Intercom integration

Status: New
by minerva ‎10-08-2015 October 8, 2015



It would be awesome to have the same kind of integration you already have for Mixpanel with Intercom. Their JS Sdk is pretty similar so I think it should be fairly straightforward...





Our team would love to have access to BlueKai's data universe, however, being an SME, we're unfortunately priced-out of their Data Activation System.  Allowing Optimizely customers to opt-into BlueKai's segmentation, on a pay-as-you-go model - think MediaMath's Terminal one CPM pricing - would enable us to test & route advanced personalization on an as needed basis... 

Status: Great Idea!

Landing page feedback

Status: Already Have It (Partially)
by bryantjaquez ‎04-17-2014 April 17, 2014

Hey everyone. It would be great to see people uploading images of the landing pages they are working for the purpose of getting community feedback. 

I manage multiple separate Optimizely accounts for each of my CRO clients. Whenever I get a notification email (ie. a visitor account overage alert) there's no way for me to tell which Optimizely account the overage is for, based on the content of the email alone. Same thing with billing invoices. I can eventually figure it out if look into the account settings and line up the relevant data (visitor count, invoice date, etc.) but it would be really great if account names were placed into emails and on invoices.

Status: Great Idea!

Better saved goal implementation

Status: New
by Brian_DeLoach ‎06-29-2015 June 29, 2015

The current Saved Goal implementation can be painful when trying to add several saved goals at once. A simple, but not complete, solution would be to just make the lightboxes larger so less scrolling is necessary. The current implementation results in many cases where there are two vertical scrollbars within the frame, which is frustrating to deal with.


An easier implementation could involve a bulleted list of goals where we can just check off all of goals we want to add at once.


saved goals.png

Consolidated Experiment Settings

Status: Done (Partially)
by jeffchin21 ‎10-02-2014 October 2, 2014

While setting up tests and before launching tests, it requires too many clicks to make sure you have all the right settings.  The process can be prone to error, especially when copying experiments from QA to Prod.


Currently, audiences and goals are promoted to be out of the 'options' menu - but URL targeting and traffic allocation is important also.  It'd be great to see all of these on one page - as a summary, rather than having to click into at least four settings.




Allow multi-convert goals + Results Filters

Status: New
by Mike_StLaurent ‎06-18-2015 June 18, 2015 - edited ‎06-23-2015 June 23, 2015



Sometimes in my job I have to use Adobe Target. Optimizely exceeds this tool in every category but there are a couple of features that Adobe offers that would be awesome to see Optimizely roll out (In a better way of course!).


Multi convert goals

Is there a way to allow (as an option) for goals to "always convert" rather than limiting one conversion/per visitor/per goal? We run into cases where it would be beneficial to have Optimizely allow a user to convert 2+ times on the same goal. 


A scenario is that we have several forms with varying thank-you pages. We track visits to each individual thank-you page, but we also want to have a goal that is the sum of all these (ex. Visits to - All Thank-You Pages). This way we can have a quicker snapshot of a variation across the board. If a user comes to the site and ends up filling out two of our different forms we want to record a sum total of two, but currently Optimizely would always records this as one. 


For example, Adobe Target has a dropdown feature that deafaults to "Count Once" but also allows the tool to force an "Always record conversion".


Results Filters

Another cool feature that I really like is the idea of segmenting goal data based off of another goal. For example, lets pretend there are two goals; the end goal is a "transaction conversion" and there is a micro-conversion, such as "Watched Marketing Video". 


The metric I want to see is "Transaction Conversion" of users who converted on goal: "Watched Marketing Video". Then alternatively be able to compare that to a goal that says "Transaction Conversion" of users who did NOT convert on the goal "Watched Marketing Video".


Making it easier to tell if the video is either helping or hurting conversions. By chaining goals together it is helpful to assess the value of an interaction with different elements on a page. 


I realize that goals like this can be set up by setting cookies and custom events but it would be sweet if Optimizely was able to create a feature to do it for us (Preferribly by filtering results). Something that would look kind of like this:


So we can sort the Macro Conversion by micro conversions. This would make Optimizely immensely more powerful of a tool using data that Optimizely should already have!


Thanks! Smiley Happy



Before the Audiences release, you were able to target based on new vs returning visitors. I know the previous implementation was not ideal, but I would really love to see this general functionality come back in a more robust way. 

Status: Done

[App Idea] Workflow App

Status: New
by Optimizely ‎03-09-2016 March 9, 2016

The workflow application would be a list of experiments that the editor has in draft mode. A user can then select experiments and send an approval request (through email) to the project owners, either group or individual.

Support customizing browser cache time

Status: Maybe One Day
by ronlussier on ‎04-02-2015 April 2, 2015 - last edited on ‎04-10-2015 April 10, 2015 by Optimizely
Optimizely's setting for browser cache time is 2 minutes.  This is very low, and causes users to refresh the file constantly.  
We would like to change this to 30m or 1h to allow users to get the snippet once per session.
Can you allow us to change the browser cache-time setting for our code?


Status: Maybe One Day



Currently the Revenue per Visitor is just a simple average value. It should be possible to remove outliers in this calculation to get more reliable results.


Currently we have to let run tests longer than they need, just to be sure about the RpV results.

The possibility of removing outliers would be simple feature with big leverage.


Hope you can do this soon!


Kind regards


- Falko

Status: Great Idea!

It would be great to be able to see the conversion rate for multiple goals in the results page, with the ability to create goal "clusters".


A lot of our clients have more than one conversion on their site, e.g. sign up, contact us, and chat -- they all become leads.


For example:


- goal 1

- goal 2

- goal 3

- goal 4

- goal 5

- cluster goal 1 (combination of CR for goals 1-3)


This would save a lot of manual Excel work!

Status: Great Idea!

It would be nice if the Global JS/CSS sections of the Optimizely editor were code syntax highlighted and supported code editing functions just like the Variation Code box does!

Status: Done

Wider and easier IP filtering

Status: Great Idea!
by Antti ‎04-18-2014 April 18, 2014

First, I have to say I love the tool and I have found only one issue. I have already sent feedback about this, but since it´s not fixed I’ll give more pressure and write my idea to all. Smiley Happy


IP filtering is very frustrating, I mean not so easy and quick thing to do especially when we could have about 50-100 address to filter and 500 character limit is going to be also issue for us. Couldn’t you just make X amount of fields (like in Excel) and to those we could copy & paste our IP-addresses and forget those regular expressions (don’t forget, but as default I don’t want to use those). So like this:

Add IP to filter:
+ Click this and add new ip to filter.

Or easier and faster way would be just to import .csv file with all the ip addresses and Optimizely could automatically add those to IP filtering. And make it possible to add at least 100-200 IP-addresses to exclude.

Status: Great Idea!

Wordpress blog headline variation testing

Status: Done
by HeatherW ‎04-14-2014 April 14, 2014

I'd love to be able to A/B test different headlines in wordpress easily. Thanks!

Status: Done

AMP Integration

Status: New
by ‎01-20-2017 January 20, 2017

We are planning to update our sites to AMP (Accelerated Mobile Pages )
we want to compare our Bootstrap version vs AMP version
and searching around I did not found anything about it.


Google MAP allows to run a/b test, but just between AMP pages, but does not allow a normal website vs AMP 

It could a great idea if you figure out how to run that kind experiments.

Template Experiments

Status: New
by ‎01-18-2017 January 18, 2017

Why don't you create templates marketplace or template gallery

such as Google Analytics (

another good example is Codecanyon

this could be the categories or tags or whatever

- Mobile App Experiment

- E-commerce Experiment

- Lead Generation Experiment

So the user just need to import some settings from the gallery and has up and running an experiment

in minutes not hours, days or weeks

Custom Dimentsion Data Type

Status: New
by hemang ‎11-17-2015 November 17, 2015



When we create custom dimension it should allow us to choose data type of it like string , integer, date etc. 


If custom dimension is created using "date" or "Integer" data type then when we create audience using that dimesion as condition then in condition we should be able to select "Between" rather than only "has" 



if it is going to possible then please make it possible for dimensions which are going to be created using REST API 





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