Announcing New Features in Optimizely X!

by Optimizely ‎07-31-2017 July 31, 2017 - last edited on ‎08-01-2017 August 1, 2017 by Optimizely

Today, we announced three new feature enhancements for Optimizely X: mutually exclusive experiments, custom snippets and change history. Read on to learn how these new features can help you scale your experimentation program with confidence across more teams and more areas of your business.

Mutually exclusive experiments


Run multiple experiments at the same time on a website without interaction effects. As a result, organizations can dramatically achieve more in a given time period and see results from each experiment without having to wait for each prior experiment to complete. Marketers and business users can build mutually exclusive experiments on their own using a visual, intuitive interface which does not require custom code or developer support. Learn more.

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Custom snippets


To run an experiment in Optimizely Web, customers include a single line of code, the Optimizely snippet, inside the tags on any pages where your experiment will run. Now, customers can customize their Optimizely snippets for greater flexibility and control across projects and teams. Customers can now break snippets down into smaller pieces, which can help to improve site performance, or combine their projects within the same snippet to enable multiple teams to experiment on the same page at the same time. Learn more.

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Change history


Access detailed change history for your web experiments and personalization campaigns, so that you can collaborate with confidence. With change history, customers can keep a detailed record of all of their collaborators' updates to launch experiments with greater confidence and security. Learn more.


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Mutually exclusive experiments are currently available to customers within the Optimizely X Web Experimentation, Personalization, Recommendations and Full Stack products. Custom snippets are available now to customers within the Optimizely X Web Experimentation, Personalization, and Recommendations products. Change history will be made available to customers within the X Web Experimentation, Personalization, and Recommendations products in the coming weeks.

Questions? Feedback? Feature requests? We’d love to hear from you.


‎08-03-2017 August 3, 2017

The Mutual Exclusive feature is very useful and saves a lot of coding Smiley Happy

Experimentation Hero