Audiences: A New Way to Deliver Personalized Experiences

by Optimizely ‎07-23-2014 July 23, 2014 - last edited on ‎07-23-2014 July 23, 2014 by Optimizely

Yesterday we announced the roll-out of Audiences to all customers. An evolution to visitor targeting, Audiences make it even easier for you to optimize and deliver personalized experiences. The launch includes a number of exciting new features:


  • New “and” “or” logic for combining targeting conditions to create audiences

  • Creating audiences by traffic source or campaign

  • Audiences for time of day and day of week targeting

  • Integrating with Optimizely partners to create new audiences

  • Filtering your experiment results by audience

Check our our blog post for an overview, and our Knowledge Base article to get started with Audiences today.


Let us know what you think!