Improved revenue metrics now available on Optimizely results page

by Optimizely ‎01-27-2016 January 27, 2016

New revenue metrics are now available on the Optimizely results page so you can better understand the effects of your experiments on visitor behavior and revenue.


View the distribution of revenue events across variations

Variation A is performing better than the control on overall revenue, but you might want to know where the impact is really coming from. With the new revenue distribution view, you can tell whether the improvement is coming from a large number of visitors making small purchases, or a smaller number who make larger purchases.


You’ll see revenue events and conversion rates distributed by quartile so you can see where the biggest improvements are happening, and an overall distribution of events so you can quickly identify outliers.



Revenue Quartiles.png


Revenue Distribution.png



Measure the impact of your tests on purchases

Optimizely now calculates statistical significance on purchases. Get insight into how each variation impacts the total number of purchases made in your test.




Understand the effects of your tests on revenue per paying visitor

In addition to revenue per visitor, Optimizely now calculates statistical significance on revenue per paying visitor. Get insight into how each variation impacts your revenue per paying visitor.


Revenue Per Paying Visitor.png


The new revenue reports are now available to all Optimizely plan types, for web and mobile app testing, on all experiments started after January 26, 2016. If you’re not already tracking revenue, you’ll need to enable revenue tracking before the reports start displaying results.

by eheim
‎01-25-2017 January 25, 2017

Are there plans to make these metrics available on Optimizely X?

Level 1
by dboroi1
‎11-20-2017 November 20, 2017

+1 Comment by @eheim  @robinp  This is critical for understanding when distribution over/under weighted. Any reason this is not part of X? 

Level 2