More powerful personalization with Dynamic Customer Profiles

by Optimizely ‎01-14-2016 January 14, 2016

Dynamic Customer Profiles are built from behavioral data collected by Optimizely coupled with the data you've collected across your customer touch points-- both online and offline.


With Dynamic Customer Profiles you can:


  • Deliver consistent and relevant experiences across customer touchpoints. Dynamic Customer Profiles marry all the disparate data you have about your customers scattered across your website, CRM, point-of-sale, Data Warehouse and other systems. You now have an actionable, unified view of your customer based on their interactions with your brand across touchpoints.
  • Gain insights about your most valuable customers. Personalization with Dynamic Customer Profiles enable you to measure how your digital experiences affect your most valuable customers.
  • Activate all of your data. You can now combine your most valuable customer data sitting across your organization and systems and make it actionable through website personalization.


To learn more about how Dynamic Customer Profiles work,  see our knowledge base article here.


Want to see Personalization in action? Check out



*It is important to remember that your terms of service with Optimizely prohibit you from collecting or sending any personally identifiable information (such as names, social security numbers, email addresses, or any similar data) to Optimizely’s services or systems through Dynamic Customer Profiles or any other feature.