Optimizely X OTT is now available

by Optimizely ‎03-08-2017 March 8, 2017 - edited ‎03-08-2017 March 8, 2017

We’re thrilled to announce that you can now experiment in any tvOS or Android TV app with Optimizely X OTT. These new TV SDKs are compatible with all the Optimizely X SDKs, to enable you to deliver a great experience on every channel. 


Optimizely X OTT extends the Optimizely X experimentation platform to new channels, enabling you to easily experiment on the customer experience, launch new features with confidence, instantly update your app, and target experiences. 


Like Mobile and Full Stack, the Optimizely X OTT is built from the ground up to be easy, powerful, and flexible for app developers. With OTT, you'll get:


  • Live variables. You can now define live variables in your app with just one line of code and change those variables on the fly, without doing an App Store release. 
  • Streamlined workflow. Create experiments with just a few clicks. Optimizely's web application and SDKs are designed to be fast and as easy as possible for product managers and app developers to use.
  • Full Stack experiments. You can use our iOS and Android SDKs in conjunction with any of our Full Stack SDKs in Java, Python, Ruby, Node, PHP, and JavaScript to run experiments that span frontend and backend changes, or even multiple channels.
  • Flexibility for developers. All Optimizely X SDKs are open source and include a ton of options for configuring to your production environment. Many of our customers have asked for more advanced options to configure networking, logging, integrations, and more. These options are all available, and we’ve designed our SDKs to be easily pluggable and configurable to help your team adapt.

If you’re already an Optimizely customer and you’re interested in getting access to Optimizely X OTT, ask your CSM to have it enabled for your company’s plan, or create a free trial at optimizely.com/ott


Here are a few other resources for getting started: