Optimizely and Avanser

by Optimizely ‎06-27-2014 June 27, 2014

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What does Avanser do?


AVANSER is the leading Call Tracking technology company in Asia Pacific. The company was established in 2003 and has since successfully expanded its operations globally.


Not only are we Call Tracking specialists, but we are also focused on helping our business partners where they need it most. We come armed with a suite of business performance tools to give your business greater transparency with your marketing spend, drastically transforming your sales results.


Integration Details:


AVANSER’s Call Tracking integration enables online marketers to automatically display a unique tracking number according to the specific Optimizely Variation ID to track which pages are generating phone leads. This helps to track and improve conversions through Optimizely’s A/B Testing, Multipage and Multivariate Testing to accurately attribute phone leads back to the initial online request. AVANSER complements Optimizely to enable businesses and organisations make better data-driven decisions through these experiments.




Optimizely account ( all plan levels)

Avanser account

Google Analytics 






Point of Contact:


James O’Neill 

Head of Marketing and Online Solutions