Optimizely and BlueKai

by Optimizely ‎07-22-2014 July 22, 2014 - edited ‎08-04-2014 August 4, 2014



What does BlueKai do?


BlueKai is Big Data for Marketing. The BlueKai Data Activation System enables marketers and publishers to use what they know to power what they do, turning insights into action, and driving higher efficiency & performance in their marketing. Through data activation, our enterprise-level SaaS solution unites fragmented data sources to drive omni-channel data aggregation and targeting. BlueKai's customers use data to analyze, advertise, optimize and monetize their audiences in ways that were previously unavailable to them and with BlueKai's "data unchained" methodology, your customized data segmentation can be leveraged anywhere and is not restricted to any single channel. BlueKai has been delivering big data-driven marketing solutions since 2008 to more Fortune 500 brands than any other data platform. BlueKai is a wholly owned subsidiary of Oracle and the Oracle Marketing Cloud.


Integration Details:


Use first-party and third-party BlueKai data in the Optimizely platform to easily target your site visitors with relevant, personalized content that is tailored to their attributes.


Press Release:







Optimizely account (Platinum only) 

BlueKai subscription






Point of Contact:


nancy.yi@oracle.com (408-744-2318)
norman.au@oracle.com (650-580-0899)


by nolanmargo
‎07-22-2014 July 22, 2014

@Tiutan this is an awesome feature for those that presently have a BlueKai relationship, but for an SME like my organization, the barrier to enter the Data Activation System is cost prohibitive.  Has Optimizely considered using a 'pay as you go segment model,' where one can pay by usage based on a CPM or per visitor basis?

Level 2
by Optimizely
‎07-22-2014 July 22, 2014

@nolanmargo  Thank you for your feedback! Our relationship with BlueKai is fairly new. We are exploring different options but at this point, pricing and packaging will remain the same.  Please let me know if you have any other questions.

by Optimizely
‎07-22-2014 July 22, 2014

This integration is so awesome -- BlueKai is quite a powerful tool, so  I'm really excited to hear what our customers do with this one.