Optimizely and LiveRamp

by Optimizely ‎06-28-2014 June 28, 2014

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What does LiveRamp do?

 

LiveRamp connects customer data across digital marketing applications. By onboarding data into an ecosystem of more than 90 application providers, LiveRamp helps the world’s leading brands use the latest technology to run more efficient, personalized marketing campaigns.  

 

Integration Details:

 

Our integration allows mutual customers to bring their offline customer data into Optimizely to enable site personalization. Instead of a generic site experience, you can show customers a specific version of the website depending on whether they're male or female, top customers, etc. You work with LiveRamp to onboard your offline CRM or POS data and tell us which segments to push into Optimizely. 

 

 

Requirements:

 

Optimizely Account (all plans)

LiveRamp Account

 

Implementation:

 

An Optimizely and LiveRamp customer just needs to include the standard Optimizely Javascript and an additional snippet provided by LiveRamp on their page. Separately, work with your LiveRamp account manager to onboard any segments you want to leverage in Optimizely. 

 

Point of Contact:

 

Matej Horava
mhorava@liveramp.com 
925-247-4470