Optimizely and Lotame

by Optimizely ‎05-08-2014 May 8, 2014 - edited ‎06-28-2014 June 28, 2014




What does Lotame do?


Lotame is the DMP for Maximum Audience Impact— helping marketers, publishers and agencies maximize the way they collect, unify, protect, and activate audience data.  Leveraging the industry's most robust audience management engine, they're able to intelligently monetize data, create premium properties, target more efficiently, and drive higher campaign performance and revenue. We're dedicated to constant innovation, and helping our clients take full advantage of big data.  Together, we're doing things that others haven't thought of yet.  To learn more, visit www.lotame.com.


Integration Details:


Joint Lotame DMP and Optimizely clients will have a unique combination of innovative DMP and website optimization tools that they can use to easily satisfy consumer demand for rich, relevant and personalized content.


Through the partnership, Lotame will integrate its rich audience data segments with Optimizely’s A/B and multivariate testing platform that delivers actionable insights into visitor behavior.  This data allows customers to define Optimizely Audiences, which in turn, allow customers to analyze their results and target their experiments by otherwise unavailable attributes.






Case Study:


Targeted Victory




  1. Lotame DMP subscription
  2. Optimizely Platinum Account






Point of Contact:


Doug Pollack


410-379-2195 x2101