Optimizely and Qualaroo

by Optimizely ‎07-22-2014 July 22, 2014 - edited ‎07-22-2014 July 22, 2014





What does Qualaroo do?


Qualaroo gives marketers a complete solution for collecting and acting on visitor insights to improve website performance. Powered by unobtrusive on-site surveys, Qualaroo collects voice of customer feedback that can be used to drive conversion rates. 


Integration details:


Our integration enables personalized user experiences by using Qualaroo survey feedback to associate website visitors with Optimizely Audience segments. Instead of a generic site experience, you can show visitors relevant messages, content and experiences based on answers they’ve given to Qualaroo surveys on previous site visits.


For a great example of this in action, check out how Mobify used our integration here.





Optimizely Platinum subscription

Qualaroo account






Point of contact:


Morgan Sherwood

by googi
‎05-13-2015 May 13, 2015

Hi, I would like to integrate Qualaroo into Optimizely. Using https://help.optimizely.com/hc/en-us/articles/202984760 I was able to set up the "Integrate Optimizely Audiences with Qualaroo" part.  However, I was not able to use "Target a Qualaroo Survey to an Optimizely Variation" . That Link Qualaroo’s article on how to use Optimizely and Qualaroo together lead to the main page. I just could find that step:


  • Next, go to Qualaroo’s survey configuration and enter the experiment ID and the names of the variations (comma-separated) that you wish to display the desired survey.

I would appreciate any help


Level 1
by Optimizely
‎05-13-2015 May 13, 2015

Hi Googi,


Thanks for reaching out with your question, it appears we have to improve our documentation regarding this integration. The steps to set it up are:


  1. Login to Qualaroo. You will automatically see the Dashboard (https://app.qualaroo.com/dashboard)
  2. If you want to set up the targeting for an existing Qualaroo survey, click on "targeting". If you create a new survey, you will get to the targeting section of the survey on the seconds step of the setup. 
    Screen Shot 2015-05-13 at 19.07.08.png
  3. On the targeting page, you can clikc on "Target: Advanced" and check "Visitors who are assigned to an Optimizely experiment". This allows you to set up the targeting. 

Screen Shot 2015-05-13 at 19.12.58.png


I hope this helps. Please let me know if you have further questions.