What does ifbyphone do?
Ifbyphone is the world leader in voice based marketing automation. Our applications include keyword-level call tracking (SourceTrak), call routing (hosted IVR), call management (virtual call center), and outbound notifications.
Integration Details:
Our Optimizely integration works with our SourceTrak (keyword-level call tracking) application to allow mutual customers to test and see what variations drive phone calls along side of which ones drive clicks/form submissions. For example, if a marketer is testing a landing page they can see which version of a landing page is generating phone calls rather than form submissions.
Announcement:
Case Study:
PT Health
Requirements:
A joint Optimizely + ifbyphone customer must have ifbyphone's SourceTrak Javascript on their page, the Optimizly Javascript, and a 3rd piece of Javascript that connects the phone calls made to the numbers on the page to a custom goal in Optimizely. A full, thorough setup guide is located under the Integrations tab in the Ifbyphone portal.
Implementation:
http://public.ifbyphone.com/about/ifbyphone-resources/optimizely-setup-guide/
Point of Contact:
Jonathon Schuster
jschuster@ifbyphone.com
312-999-0139.
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