What does ifbyphone do?
Ifbyphone is the world leader in voice based marketing automation. Our applications include keyword-level call tracking (SourceTrak), call routing (hosted IVR), call management (virtual call center), and outbound notifications.
Our Optimizely integration works with our SourceTrak (keyword-level call tracking) application to allow mutual customers to test and see what variations drive phone calls along side of which ones drive clicks/form submissions. For example, if a marketer is testing a landing page they can see which version of a landing page is generating phone calls rather than form submissions.
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