Optimizely and ifbyphone

by Optimizely ‎06-09-2014 June 9, 2014 - edited ‎07-21-2014 July 21, 2014




What does ifbyphone do?


Ifbyphone is the world leader in voice based marketing automation. Our applications include keyword-level call tracking (SourceTrak), call routing (hosted IVR), call management (virtual call center), and outbound notifications.   


Integration Details:


Our Optimizely integration works with our SourceTrak (keyword-level call tracking) application to allow mutual customers to test and see what variations drive phone calls along side of which ones drive clicks/form submissions. For example, if a marketer is testing a landing page they can see which version of a landing page is generating phone calls rather than form submissions.




Press Release


Case Study:


PT Health




A joint Optimizely + ifbyphone customer must have ifbyphone's SourceTrak Javascript on their page, the Optimizly Javascript, and a 3rd piece of Javascript that connects the phone calls made to the numbers on the page to a custom goal in Optimizely. A full, thorough setup guide is located under the Integrations tab in the Ifbyphone portal.  






Point of Contact:


Jonathon Schuster



by keith_lovgren Level 2
‎06-10-2014 June 10, 2014

We use If By Phone for call tracking in conjunction with paid advertising. I'm looking forward to trying out this integration. Thanks for posting!

by Optimizely
‎06-10-2014 June 10, 2014

Thanks Keith!


 Please let me know if you have any questions and/or feedback about the integration. 





by Optimizely
‎06-03-2015 June 3, 2015

Hey Optiverse Community,


One thing to note is that ifbyphone is now known as DialogTech. We will be updating our Support documentation to reflect this information.