Product Updates: Small updates for a faster, more organized Optimizely

by Optimizely ‎02-23-2015 February 23, 2015

In the past few weeks we've introduced a number of improvements to Optimizely. You may have noticed a few of them already in your results and Home, but we wanted to highlight them here as well, since we think these small changes will make a big difference in your daily workflow.


Default project

We heard from some customers that it would be faster and easier for the default project view on the new Home to show their most recent project. So, now, when you load up the dashboard, Optimizely will load the most recent project you've worked in, rather than the first project in the account.


The view is unique to each person on your account, so collaborators working on different projects will always end up in the right place.


Goals Tab

After running lots of tests, many of you have told us that you end up with hundreds of goals that are hard to search through. Previously, the only place to find and manage these goals was inside the editor, and there was no way to hide goals without losing data. This can be frustrating when many of these goals are no longer relevant, or are duplicates of existing goals.


Now, you can see all your goals in one place on our new Goals tab in your project Home. You can sort and filter your goals, and see which experiments rely on each goal. Archive goals directly from the Goals tab, and you'll free up space in your account to move faster and stay organized without losing any past data.Goals-Tab.jpg




One of the most common ways that Optimizely customers target experiences is by browser, device, or even platform. Maybe you want to test only on desktop users first, before rolling out a new experience to mobile web. Maybe users visiting your site from an iPhone are targeted with a different test encouraging them to sign up for your newsletter instead of registering for your web app.


Now, we've made it easier to find the right targeting conditions for browsers, devices, and platforms, and expanded your options to give you more flexibility than ever when targeting experiences to the right audience.

Here's what's new:

  • Browser / Version, Platform / OS, and Device are all now separate targeting conditions available when you create an audience.
  • These conditions can be combined to create new audiences, such as “Chrome users on iOS devices”. Previously created audiences are not affected by this change.
  • The new targeting conditions are available to all customers who previously had access to browser targeting.

If you're using the Optimizely API for audiences and targeting, head over to our developer documentation to see how this affects you.





Finally, we’ve made a few optimizations (including the Goals tab!) to increase the speed of Optimizely specifically for our most active users. We heard feedback from a few customers that Optimizely wasn’t always meeting their performance expectations, so we invested some time in optimizing homepage performance for power users.


We’re always open to feedback and suggestions from our customers, and look forward to your comments!