Target and Optimize Experiences to Audiences Built from Your Own Business Data

by Optimizely ‎06-10-2015 June 10, 2015 - edited ‎03-21-2016 March 21, 2016

Hello Everyone,


I’m excited to announce that today we are officially releasing Uploaded Audiences out of beta. Uploaded Audiences is an audience condition that enables you to target and optimize experiences to audiences built from your own business data.

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There are several use cases for this new audience condition. Here are a few examples of audiences you can build and target:


  • VIP members in your loyalty program by uploading a list of loyal customers right from your data warehouse or business intelligence platform
  • Visitors who have signed up for your newsletter but never purchased by querying you own analytics tool
  • Visitors from your email service provider who are going to qualify for an upcoming promotion
  • Visitors who live in ZIP codes with particular demographic or political affiliation by uploading a list of zip codes you would like to target.

You can upload Audiences in our Uploaded Lists section of the Home page or do it programmatically via the Optimizely REST API

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In addition to uploading audiences we are also going to provide one-click integrations to easily import audiences from other tools.  Our first integration will be with and it will be available in August 2015. We built this integration due to popular demand from customers. Please let us know of any other tools you are interested in syncing with Optimizely via the comments below.


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Uploaded Audiences and it’s associated integrations are available to customers in select Optimizely Personalization plans. If you don't already have access, please reach out to your Customer Success Manager or contact our Sales team (

To learn more about how to use User List Targeting checkout our Knowledge Base article here.


We’re always open to feedback and suggestions from our customers, and look forward to your comments!