What's new in your Optimizely? June 2016 Product Release

by Optimizely ‎06-07-2016 June 7, 2016

Hi Everyone,

 

Today we’re excited to announce that we’ve added a number of top-requested capabilities and features to make your experience using Optimizely more flexible, powerful, and reliable:

 

  • Data Export: Automatically export data from your Optimizely experiments and campaigns into your own systems for further analysis or reporting.
  • AdWords Integration: Create personalized landing pages for your AdWords or target consistent experiences based who has seen a keyword previously.
  • Mobile SDK v1.5: Work faster with an improved preview for experiment QA, more flexible segmentation and targeting, and metrics to understand how experiments impact retention.
  • Faster Web Performance: Remove unused, archived goals from your Optimizely snippet to improve page load performance.

 

To start using these features, you’ll need to:

  • Data Export: Reach out to your Customer Success Manager to initiate your one-time setup.
  • Google AdWords Integration: Customers with a Premium plan can now activate the integration under the Integrations tab. Learn more about enabling integrations here.
  • Mobile SDK v1.5: Upgrade your Optimizely iOS and Android SDKs to the latest version. Learn more here.
  • Faster Web Performance: Opt into the “Archived Goals Setting”, which you can find under: Settings tab > Labs tabs > Archived Goals.

Comments
by amitch5903
‎06-07-2016 June 7, 2016

Great on the data export!!

Level 2
by Optimizely
‎06-08-2016 June 8, 2016

Very excited about what the AdWords integration means for improving PPC ROI!

Tai
Optimizely
by Jose
‎06-08-2016 June 8, 2016

Where can we find more detail on the AdWords integration?  Thanks!

Level 2
by
‎06-08-2016 June 8, 2016

AdWords integration sounds awesome and personally really excited about faster web performance! Would love to learn more about how Optimizely got to the state of faster performance.

Experimentation Hero
by Optimizely
‎06-08-2016 June 8, 2016 - edited ‎06-08-2016 June 8, 2016

@Jose @robertchan Happy to hear you're excited and interested! The AdWords integration lets you create personalized landing pages for AdWords visitors, and create audiences and target experiments based on AdWords groups. Here's a knowledge base article with more information on setting up the integration.

Optimizely
by
‎06-08-2016 June 8, 2016

Thanks @ShanaR! Will have a look at that.

Experimentation Hero
by TanyaMoore
‎06-23-2016 June 23, 2016 - edited ‎06-23-2016 June 23, 2016

Where can we find more information on AdWord integration? 

 

Also how often are there Product updates? Monthly? 

Level 1
by Optimizely
‎06-23-2016 June 23, 2016

@TanyaMoore Check out this how-to article about how to set up the AdWords integration, and let me know if you have any additional questions!

 

Yes, product releases are monthly.

Optimizely
by edtest1
‎06-30-2016 June 30, 2016

Thanks for sharing!

Level 1