San Jose User Group #1 (5/27/15): Slides and event info
Thank you to everyone who made it last month.
We heard from the Move Inc team on how they used the list targetting feature of Optimizely. The test used a logistic regression model that was built by the Move Data Science team to understand consumer behavior and then the model was funneled into Optimizely via an API code to target the users. Slides attached.
Hope to see you all at Opticon next week or at our next user group! Don't forget to join the online group so you can stay up to date on future events. Just click the blue "Join" button here and login with your Optimizely credentials.