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2 steps funnel vs 1 step

GrowthDan 4w ago
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2 steps funnel vs 1 step

Hi, everyone. 

 

I want to test a funnel experience, one have 2 steps, the first experience have a CTA to land people to another page where the form are, and the second experience have just 1 step where the form are. 

 

What is the best way to do it? 

 

I just only done typical AB test and i don'w know how to make this kind of test.

 

 

Re: 2 steps funnel vs 1 step

It sounds like you have two separate funnels already built an you just need to know how to get people from the current funnel into the new funnel to test which one works better.

If so, you can redirect users from the "current funnel" to the "new funnel" (redirect users from whatever the current funnel's URL is to the new funnel's URL).
--Jason Dahlin
Analytics and Testing Guru Smiley Happy
Experimentation Hero
GrowthDan 4w ago
 

Re: 2 steps funnel vs 1 step

Thanks Jason, that's correct. Now, i need to know how to implement this kind of test on Optimizely, i have a custom event for the registration action, but i don't know how to split the traffic to 2 different urls into a AB Test.

Re: 2 steps funnel vs 1 step

Hi Dan,
Here is an article that shows you how to do this: https://help.optimizely.com/Build_Campaigns_and_Experiments/Redirect_experiments%3A_Test_two_URLs_in...
--Jason Dahlin
Analytics and Testing Guru Smiley Happy
Experimentation Hero
GrowthDan 4w ago
 

Re: 2 steps funnel vs 1 step

Thanks, Jason, i'll read it right now.