A New Ebook to Help Retailers Thrive with Website Personalization
Hello, Optiverse Community! I’m excited to share a resource from Optimizely, designed to help retailers thrive in the era of website personalization. In light of today's blog post, retailers clearly need to push the envelope with their customer experience strategy in order to succeed.
If you’re a retailer, here’s why it’s worth your while to read this eBook: Thriving in the Era of Personalization: 5 Challenges for Retailers to Overcome.
As a retailer today, you need to navigate a dynamic environment that makes it more challenging than ever to grow profitably. Simply put, to prosper, it’s essential to deliver an experience on par with that established by the likes of Amazon. That means you must find ways to:
- Keep up with consumer expectations
- Stand out in a saturated market
- Optimize for customer acquisition and lifetime value
- Deliver seamless mobile commerce experiences
- Convert browsers into buyers
The good news is that you can overcome these challenges by taking advantage of the increasingly sophisticated tools developed to optimize your customers' experience. Since any effective approach combines technology with the right strategy, we’ve created this eBook as a source of inspiration and a strategic guide. In it, you'll find insights and practical tips that can serve as the foundation for a modern customer experience.
Ready to get started delivering the experiences your customers expect? Download Thriving in the Era of Personalization: 5 Challenges for Retailers to Overcome to get started!
Content Marketing Manager, Optimizely