Personalisation is one of the things I really expect to blow up in 2015. With so much data lying around about our customers, and their behaviour, we now have a great opportunity to optimise their experience by providing more relevant sales and information. Personalisation can be as simple as adding a name to an email subject line, or it can be as complex as completely changing a user experience of a website.
In 2015 I’ve been keen to experiment with personalisation of the web, and how we at Secret Escapes present our offers to our users. Currently our ‘homepage’ for signed in users is a list of sales, often 200 long. Whilst we curate and hand-pick every offer that features on the site, we don’t do a great job at creating a personal list for our users. Using Optimizely, and a hack-day, I was keen to implement something that would prove the concept and be sufficient for a very rudimentary A/B test.