Best resources outside the optiverse for professional growth in optimization
I wanted to post some valuable resources for learning more about the world of optimization.
What do you read to stay sharp?
Great list! Thanks for sharing.
This might sound odd, but I leisurely listen to a podcast called Philosophize This! (http://www.philosophizethis.org/), where the host discusses different historical and contemporary concepts in philosophy, and have found it most applicable and complimentary to the thought processes I exercise with CRO (scientific method, critical thinking, assumptions, certainty, truth, etc.)
It's also a nice break from looking at a screen. Highly recommend it!
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Convince and Convert is a favorite of mine -- they discuss a lot of scientific process that helps expand my mind a bit to consider different testing scenarios, triggers and experiments. They also look at conversion rates across all marketing channels, so it's not focused on a single topic.
Thanks for creating this very valuable message & resource links.
I hope its OK if I add in a link to PRWD's huge conversion optimisation resource library.
Here are 10 reasons people might find it useful:
- It currently contains over 75 articles, case studies, videos & slideshare presentations all focused on conversion optimisation
- It has at least 1 new article added every week
- It features content produced by a range of CRO practitioners at PRWD, from strategists to myself as Director of Optimisation
- It tackles critical challenges for businesses around culture, buy-in & engagement
- The content has been produced over a 7 year period to provide depth and learnings
- The content is primarilly timeless, rather than event/time specific insights
- Themes covered include optimisation methodology, testing myths and misconceptions, persuasion, behavioural research and culture (see point 4)
- Its all FREE! - damn we should have written a book!
- It features a case study of one of the worlds craziest websites that do zero A/B testing, LingsCars
- It provides links to my 20+ CRO articles I have published for Econsultancy over the last 7 years
- Just like this list it contains content around delighting visitors and the peak end rule
I hope its a useful addition to the list - here is the bit.ly link for sharing too: http://bit.ly/CROresources