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Building creative content on the fly for A/B testing and 1:1 personalization

cstevenson 12-01-15

Building creative content on the fly for A/B testing and 1:1 personalization

Seems like a very interesting approach to display dynamic content for A/B Testing. Has anyone else leveraged Cloudinary in their A/B Tests?

 

Cloudinary Blog

 

--Chris

Re: Building creative content on the fly for A/B testing and 1:1 personalization

Hi @cstevenson,

 

Very interesting blog indeed!  We've hard of Cloudinary before but haven't seen demand for an integration.  Most of our customers who are looking to do heavy amounts of content testing want to leverage Optimizely inside their native CMS, and we have some approaches that could work there, or you could try this very innovative appropach proposed in our Community a while back.

 

We'd love to hear if anyone else has used Cloudinary before!

Harrison Krat
Solutions Architect | Optimizely, Inc.
harrison@optimizely.com
 
glvzLIFT 12-10-15
 

Re: Building creative content on the fly for A/B testing and 1:1 personalization

Scaling the offer & creative library is definitely one of the major dependencies for clients as they move to 1:1. While the targeting platform can (theoretically) orchestrate a personalized experience, the offer/creative ends up being essentially the same across large blocks of users. The effective result being that you're still really only operating at the segment level. It seems this type of solution could get you part of the way there. As @Harrison_Krat noted, this functionality can be leveraged via CMS (AEM, Sitecore). Thanks for sharing.
Michael Galvez
Optimization Strategist, Pointmarc
Level 2