[Email] CTA AB Test: Video v. Presentation & Slides
Here at Optimizely, we know how much our audience loves recorded webinars and presentations. We had a hunch that our audience also values a link to the slides as well.
For this Email A/B test, our hypothesis was:
- Creating a CTA that highlights slides as well as the video will receive more clicks than strictly highlighting the video asset.
Control - Watch Video
Variation - View Presentation & Slides
"View Presentation & Slides" won, increasing conversion rate by 49.6% (At <80% statistical power, and at 100% CBB)
This is a great takeaway that we can use in future follow up emails!