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[Email] CTA AB Test: Video v. Presentation & Slides

Allison 11-17-14

[Email] CTA AB Test: Video v. Presentation & Slides

[ Edited ]

Here at Optimizely, we know how much our audience loves recorded webinars and presentations. We had a hunch that our audience also values a link to the slides as well.


For this Email A/B test, our hypothesis was:

- Creating a CTA that highlights slides as well as the video will receive more clicks than strictly highlighting the video asset.


Control - Watch Video

Variation - View Presentation & Slides


"View Presentation & Slides" won, increasing conversion rate by 49.6% (At <80% statistical power, and at 100% CBB)


This is a great takeaway that we can use in future follow up emails!