[Email] Subject Line AB Test: 50% off v. Advancing your career
With our new Optimizely Platform certification, we announced this new feature to our customers through our email nurture program.
- Hypothesis: Highlighting the benefits to your career growth would be more appealing to our customers than providing them with a discount.
- Type: Subject Header
- Control: Get Optimizely Certified for 50% Off
- Variation: Get Optimizely Certified & Advance Your Career
- Goal: Opens
- Target Audience: Optimizely customers
- Results: "Get Optimizely Certified & Advance Your Career" won, increasing conversion rate by 13.3% (At <80% statistical power, and at 100% CBB)
- Next Steps: test out "advancing your career" for speaking opps at OptiCon.
This is a great takeaway that we can use in future follow up emails!