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[Email] Subject Line AB Test: 50% off v. Advancing your career

Allison 12-11-14

[Email] Subject Line AB Test: 50% off v. Advancing your career

With our new Optimizely Platform certification, we announced this new feature to our customers through our email nurture program.

 

  • Hypothesis: Highlighting the benefits to your career growth would be more appealing to our customers than providing them with a discount.
  • Type: Subject Header
  • Control: Get Optimizely Certified for 50% Off
  • Variation: Get Optimizely Certified & Advance Your Career
  • Goal: Opens
  • Target Audience: Optimizely customers 
  • Results: "Get Optimizely Certified & Advance Your Career" won, increasing conversion rate by 13.3% (At <80% statistical power, and at 100% CBB)
  • Next Steps: test out "advancing your career" for speaking opps at OptiCon.

 

This is a great takeaway that we can use in future follow up emails!

Optimizely